Corporate Community Engagement Summit


Corporate Community Engagement Summit









When: January 27 - 29, 2020
Where: 9900 King George Blvd., Surrey, BC

The Corporate Community Engagement Summit convenes corporate professionals managing programs and initiatives for their employees, and other stakeholders, to give back to communities – whether through volunteering, donating, learning or other civic engagement. The summit provides a forum for learning and effective practice exchange among peers, in an intimate, facilitated setting.  

Join us this January to learn how to supercharge the ways your work catalyzes others into action for social and environmental impact.

Learn from keynote speaker Derrick Feldmann as he discusses how companies should engage the public in their initiatives, from Corporate Community Engagement Council (CCEC) member companies as they share their expertise and experience and, from other leading professionals in the field as they challenge the status quo and push for innovative approaches.

With plenary sessions, workshops and networking opportunities, the Corporate Community Engagement Summit is an exciting event where CSR and HR professionals will deepen their knowledge of corporate community engagement and connect with their peers from across BC and Canada. 


Who should attend?

The Corporate Community Engagement Summit was created for corporate professionals only. This includes those working in Corporate Social Responsibility or Human Resources, for whom all or part of their responsibilities relate to engaging employees or other stakeholders in community to create social or environmental impact.

Have questions about the Summit? Contact us at corporatecitizenship [at] volunteer [dot] ca

Agenda | Speakers | Sessions | Event Details

Download the detailed agenda here.

January 27

January 28

January 29

Reception Keynote, Presentations and Networking Corporate Community Engagement Council members only
4:30 p.m. to 6:30 p.m. 8:00 a.m. to 5:00 p.m. 9:00 a.m. to 3:30 p.m.

Welcome Reception 

Future of Companies as Community Leaders
Senior Leader, Coast Capital Savings 

Opening: Companies as Catalysts for Community Engagement
Elizabeth Dove, Volunteer Canada
Rachel Dick, Coast Capital Savings (CCEC Co-Chair)

Keynote: The 8 Qualities of the Corporate Social Mind
Researcher, expert and author Derrick Feldmann shares a new mindset from his forthcoming book on how companies should engage the public in their initiatives. 

Unleashing the Potential of Skills-Based Volunteering
Megan Marshall, Cenovus Energy
Antoinette Ellis, Tata Consultancy Services

Lindsay (Firestone) Gruber, Taproot Foundation

Bringing The Ready Commitment to life for TD Colleagues
Kate Lally, TD
Catherine Cook, TD Private Wealth Management
Tracey Lundell, TD

Corporate Community Engagement's Role in Diversity and Inclusion
Paula Speevak, Volunteer Canada
Wendy Cooper, Sun Life 
Naz Kullar, Chartered Professionals in Human Resources

Engaging retirees for a lifetime of giving
Fran Dickson, Team TELUS Cares

The B Corp Movement: People using business as a force for good
Roanne Weyermars, Coast Capital Savings
Denise Taschereau, Fairware
Elyse Crowston, Rhiza Capital

Discussion on Day 1 Insights
Elizabeth Dove, Volunteer Canada

Council Companies Achievements Roundtable 
CCEC member representatives

Professional Development Session

When New Leadership Equals A New Community Investment Approach
Trevor Krahn, IG Wealth Management

Volunteer Canada Updates and Opportunities
Paula Speevak, Volunteer Canada

The Corporate Role in Canada’s Indigenous Reconciliation
Alexandra Biron, Deloitte

Open Share - crowdsourcing solutions to member challenges
CCEC member representatives


Agenda | Speakers | Sessions | Event Details

Derrick Feldmann
Keynote speaker

Derrick Feldmann is a sought-after speaker, researcher and advisor for causes and companies on social movements and issue engagement. He regularly speaks at events and organizations throughout the world on how causes and companies can drive public interest in social change. He is the author of three books, The Corporate Social Mind (forthcoming), Social Movements For Good: How Companies and Causes Create Viral Change and Cause for Change: The Why and How of Nonprofit Millennial. Feldmann is the managing director of movement design studio INFLUENCE|SG, where he advises companies and causes through research on social issue engagement. He also serves as managing director of Ad Council Edge, the strategic consulting division of the Ad Council. Feldmann has been recognized as a leading researcher in cause engagement for more than a decade. His work is regularly cited by such outlets as Forbes, Fast Company and The Wall Street Journal and as a reliable source of data on today’s cause engagement. He leads the research team for Influencing Young America to Act, a study of how young adults are influenced by and influence others to support social movements. During the prior 10 years, he led the research team for the Millennial Impact Project, producing the comprehensive Millennial Impact Reports on how the generation has engaged with causes from varying perspectives. Feldmann is a guest lecturer for the Indiana University School of Public and Environmental Affairs and on the board of visitors for the Lilly Family School of Philanthropy at Indiana University.

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Alexandra Biron
Assistant Manager, Corporate Responsibility

In Alexandra’s role, she manages employee engagement opportunities across Canada, which includes volunteering projects and leadership development opportunities such as One Young World. She manages Deloitte Foundation, Impact Reporting and is the lead for Deloitte’s Indigenous Impact. Alexandra is a graduate from Wilfrid Laurier University’s Honour of Business Administration Program (major in Business Sustainability). She recently obtained a Certification in CSR from the University of Toronto, St. Michael’s College. Alexandra has always been an active leader in her community - from leading youth sport for development programs, planning fundraising events to volunteering at mental health organizations, she is committed to community development and creating a prosperous future for all!

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Trevor Krahn
Director, Sponsorship & Community Engagement
IG Wealth Management

Trevor Krahn is the Director of Sponsorship and Community Engagement for IG Wealth Management. In his role, he is responsible for the strategic direction and execution of the company’s sponsorships and national community investment program. He has over 16 years’ experience within the financial services industry in various marketing and community related roles.

Trevor currently sits on the Canadian Foundation for Economic Education’s national Board, serves as an Advisory Council member for the Manitoba Financial Literacy Forum, and is a long-standing member of Volunteer Canada’s Corporate Council. 

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Kate Lally
Manager, Employee Engagement

Kate Lally, Manager of Employee Engagement, is part of The Global Corporate Citizenship group which brings together TD's business, philanthropy and human capital to deliver on the bank's purpose to enrich the lives of our customers, communities and colleagues. Kate leads programs designed to engage an employee base of over 55,000 across Canada. Kate has previously worked on the TD Corporate Environment team leading TD Tree days, TD's flagship volunteer program which engages both TD employees and members of the public. 

Passionate about volunteering and giving back in her community, Kate contributed to the 80,000+ volunteer hours logged by TD employees in 2018 as a Big Sister and TD Tree Days Site Leader.

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Catherine Cook
Wealth Advisor
TD Private Wealth Management

Wealth Advisor with a demonstrated history of working in the financial services industry. As a dedicated WA, I work with a limited number of clients. This focussed approach allows us to spend more time helping to simplify our clients lives, working when necessary with other professional advisors to deliver integrated financial solutions. Strong finance professional.

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Tracey Lundell

Tracey Lundell is an Investment Advisor located in Burnaby, serving the Lower Mainland. Tracey has been providing her clients with innovative wealth management solutions for over 25 years. Her clients include business owners, non-profit organizations, executives and pre-retired/retired individuals, who require an extra level of attention and specific industry knowledge to truly look after.

Tracey enjoys constantly expanding her education. In addition to her double major from UBC in English Literature and Political Science, Tracey is an investment and fixed income specialist holding a number of industry certifications including the Professional Financial Planning and Chartered Investment Manager designations.

Tracey has spent her life volunteering with different charitable organizations across Canada, and continues to be actively involved in a wide range of charitable and community organizations.  

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Naz Kullar
Chartered Professionals in Human Resources (CPHR)

Naz has been a member of the Chartered Professionals in Human Resources (CPHR) since 1998 and was appointed to the CPHR Board of Directors in May 2019. She was named as a finalist for the Women in Business Awards (City of Surrey) 2012 and 2013.  

Naz was formerly the Chief People Officer for Community Savings Credit Union and acted as the Chair of the Community Involvement Committee. 

Naz is a graduate from the University of South Wales where she studied Psychology. She also has a certificate in Workplace Mental Health from Queen’s University.

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Fran Dickson
Senior Program Manager

Fran Dickson, a key member of TELUS’ Corporate Citizenship team and leads TELUS’ premier volunteer network – the TELUS Community Ambassadors. Passionate about giving back, over 5,000 TELUS Community Ambassadors in 23 clubs across Canada, dedicate their time and resources to give back to their local communities. Uniquely this program, comprised of both current and retired employees, empowers its members to give where they live through a national volunteer club structure that provides volunteer services to communities across Canada, Guatemala and the United States, and a means of social connection for those who share a common interest in giving back.

Through Fran’s leadership, the TELUS Community Ambassadors give back through volunteering, creating and donating care items, fundraising and donating dollars to their favourite causes to create stronger, more vibrant communities. Since 2000, the TELUS team and retirees have contributed $1.24 billion to our communities -- including $720 million in financial assistance and 1.4 million days of volunteering.  

In her personal time, Fran is passionate about health and wellness and has devoted the majority of her volunteer time helping others make it a priority.

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Roanne WeyermarsRoanne Weyermars
Senior Manager, Corporate Social Responsibility
Coast Capital Savings

Roanne Weyermars is an executive level marketer and strategist now focused on using business as a force for good. Roanne currently champions corporate social responsibility and engagement for Coast Capital Savings, a purpose-led credit union and Certified B Corporation.

Roanne was a driving force in Coast Capital’s pursuit of B Corp certification and is active in the B Corp movement to build an inclusive and sustainable economy that works for everyone. Determined to solve the social and environmental issues of our time, Roanne is also an active volunteer board member of Sierra Club BC, Cowichan Green Community and B Local Vancouver.

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Denise Taschereau

Denise is CEO and cofounder of Fairware, North America’s leading provider of ethically sourced and sustainable promotional merchandise.  Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer. At Fairware she oversees brand strategy, sales and supply chain efforts. 


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Elyse Crowston
Director of (Impact) Investor Relations
Rhiza Capital

As Director of (Impact) Investor Relations, Elyse ensures that the Rhiza community of investors is growing, informed, and impactful. Elyse safeguards the critical relationship between fund and partner, and cultivates a culture of trust that is critical to Rhiza’s success.

In her work at Renewal Funds, Canada’s largest and pioneer mission venture capital firm, Elyse was largely responsible for keeping a diverse and engaged group of investors connected to the fund mission and amplifying their success in service of growing the impact investment sector.  

Elyse serves on the Board of Vancouver B Corps (B Local) and is the Chair of the Western Canada B Corp Leadership Development (BLD) conference.

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Rachel DickRachel Dick
Manager, Employee and Corporate Campaigns
Coast Capital Savings

Rachel Dick is the Employee and Corporate Campaigns Manager at Coast Capital Savings and is responsible for a portfolio of projects that include the organization’s employee volunteer program, international volunteer project, major partnerships, and corporate campaigns.  Rachel has over 13 years’ experience in the financial sector in a wide range of roles including leadership, retail banking, sponsorship and events, community investment, and employee programs.  She holds a degree in Communications and a certificate in Public Relations from Simon Fraser University. 



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Elizabeth DoveElizabeth Dove
Director, Corporate Citizenship
Volunteer Canada

Elizabeth Dove is Volunteer Canada’s organizational lead on supporting companies in their employee/stakeholder community engagement programs. She convenes the Corporate Council on Volunteering, leads the consulting practice, and collaborates with companies and nonprofits to create thought-leadership on CSR practices that provide benefit to communities, businesses, their employees and other stakeholders. She has worked as senior staff and consultant for companies and nonprofits advancing health issues, empowerment of women and youth, the arts, and international development.  Elizabeth holds the McGill-McConnell Master of Management for National Voluntary (Non-Profit) Sector Leaders and was a recipient of the Queen’s Diamond Jubilee Medal for her work on social justice issues.

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Megan MarshallMegan Marshall
Senior Community Programs Advisor
Cenovus Energy

Megan Marshall is a Sr. Community Programs Advisor at Cenovus Energy. In her role, she manages multiple employee giving and volunteering programs and provides leadership on building community partnerships that engage Cenovus staff and create shared value.

Megan has worked in the telecommunications, utilities, and oil and gas sectors in the areas of community investment, communications and human resources. She holds a Bachelor of Commerce degree from the University of Calgary Haskayne School of Business, a certificate in Corporate Social Responsibility from the University of Toronto, and a certificate in Corporate Community Involvement through the Boston College Carroll School of Management.

A passionate community supporter, Megan has given her time as a volunteer to a number of organizations. Most recently, the United Way of Calgary & Area and the Calgary Foundation. 

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Antoinette EllisAntoinette Ellis
Corporate Social Responsibility Manager, Canada 
Tata Consultancy Services Canada Inc

Antoinette Ellis is the Corporate Social Responsibility (CSR) Manager for Tata Consultancy Services (TCS) leading the volunteer engagement and CSR program delivery across Canada for 5000+ employees.  She is an engaging professional and inspirational speaker with a dynamic presence as a facilitator.

Antoinette has a diverse background of entrepreneurial and grass roots experience and continues to raise STEAM awareness through the launch of TCS goIT student technology program; exposing over 10,000 students across Canada to the career possibilities in Technology.  Antoinette strongly believes in the power of volunteerism and building stronger communities not just locally but globally to create a better tomorrow for young leaders today. 

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Lindsay (Firestone) Gruber
Taproot Foundation

Lindsay Gruber is the President & CEO of the Taproot Foundation. A widely recognized authority on nonprofit capacity-building, CSR and cross-sector collaboration, Lindsay has dedicated her career to the idea that greater change can be achieved in the world by helping to strengthen the organizations that are tackling some of society’s greatest challenges. Under her leadership, the Taproot Foundation supports organizations by engaging business professionals in pro bono service, ensuring that organizations serving the social good have access to the marketing, HR, IT, strategy and other resources they need to thrive.

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Paula SpeevakPaula Speevak
President and CEO
Volunteer Canada

Paula Speevak joined Volunteer Canada after serving as the Managing Director of Carleton University’s Centre for Voluntary Sector Research and Development. At Carleton, in the School of Public Policy and Administration, she taught a graduate course in Non-Profit Management, and at the University of Ottawa she taught undergraduate courses in Governance in the Voluntary Sector and Community Service-Learning. Prior to her focus on applied research, Paula enjoyed a 24-year career as a practitioner and senior manager in the non-profit and voluntary sector in both institutional and community-based settings, in Montréal, Ottawa and on pan-Canadian initiatives. She holds a Master of Management Degree from McGill University in the McGill-McConnell Program for National Voluntary Sector Leaders.

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Wendy CooperWendy Cooper
Senior Specialist, Global Partnerships
Sun Life 

Wendy is an experienced community relations professional who has worked in the Global Sponsorship department at Sun Life since 2017. She is responsible for delivering an end-to-end employee community engagement and volunteer program for Canadian employees. Previously, Wendy held a variety of positions in both the private and non-profit sectors. She is also active in her own community, managing local hockey teams and has been a kid coach with Future Possibilities for Kids.

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Agenda | Speakers | Sessions | Event Details

The 8 Qualities of the Corporate Social Mind

Speaker: Derrick Feldman, researcher, expert, author

What are the traits and values companies must reflect in order to authentically and successfully address social issues? Hear from Keynote Speaker Derrick Feldmann about these traits as part of his new book the Corporate Social Mind - a holistic and inclusive approach to corporate social issue leadership that aspires to unite internal traits with an external voice led by social issue action. This session will create a framework for the rest of the day’s conversations.

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Unleashing the potential of Skills-Based Volunteering

Speakers: Megan Marshall, Senior Community Programs Advisor, Cenovus Energy; Antoinette Ellis, Corporate Social Responsibility Manager, Canada, Tata Consultancy Services Canada Inc; Lindsay (Firestone) Gruber, Advisory Services, Taproot Foundation

Skills-based volunteering is service to nonprofit organizations by individuals or groups that capitalizes on personal talents, core business, professional skills, experience or education. It is an exciting way companies can build nonprofit organizational strength and increase capacity. Matching nonprofit needs to employee skills is often more complex than anticipated. This session will explore global trends and best practices, as well as the lessons Tata Consultancy Services and Cenovus have learned to date through their SBV programs. 

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Bringing The Ready Commitment to life for TD Colleagues

Speaker: Kate Lally, Manager, Employee Engagement, TD; Catherine Cook, Wealth Advisor, TD Private Wealth Management; Tracey Lundell, TD

TD has a long history of strong employee engagement, and the launch of The Ready Commitment in 2018 provided opportunity to grow it even further. TD colleagues wanted to get involved with The Ready Commitment and they wanted ways to do so that would support their personal and professional goals. Enter- The Ready Commitment Network. TD colleagues are given opportunity beyond traditional volunteering and fundraising in order to make impact in their communities while growing as individuals.

Learning Objectives: Attendees will walk away with examples of employee engagement beyond traditional volunteering and fundraising. We will share our learnings and successes – highlighting the importance of timing and cultural shifts for progress.

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Corporate Community Engagement's Role in Diversity & Inclusion

Speakers: Paula Speevak, President and CEO, Volunteer Canada; Wendy Cooper, Senior Specialist, Global Partnerships, Sun Life; Naz Kullar, Chartered Professionals in Human Resources 

Donating, volunteering, learning and otherwise being engaged in civic life exposes employees to new perspectives and possibilities while giving of their time, talent or treasure. How can organizations leverage these employee experiences to improve D&I in the workplace, in the lives of employees, and in the community?

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Engaging Retirees for a Lifetime of Giving

Speaker: Fran Dickson, Senior Program Manager, TELUS

Retirement life: what many currently enjoy and many more eagerly look forward to; it's freedom, it's enjoyment, and above all, it's an opportunity to truly give back. With more life experience under their belt than most, retirees know that giving back through volunteerism is one of the best things you can do to stay active, social, and feel truly fulfilled throughout our lifetime. Passionate about their community and ensuring that no one is neglected, there's a lot to learn from retirees. Many are amazing examples of commitment, dedication, and selflessness. In this session we will look at what motivates retirees to give and how to effectively engage them in volunteer programs, making giving back a lifestyle that lasts a lifetime.

Learning objectives: After attending this session, the delegate will be better be able to understand the value of engaging retirees in volunteer programs and how to effectively do so.

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The B Corp Movement: People using business as a force for good

Speaker: Roanne Weyermars, Senior Manager, Corporate Social Responsibility, Coast Capital Savings; Denise Taschereau, Fairware; Elyse Crowston, Director of (Impact) Investor Relations

By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment. Hear from B.C. based B Corps, including CCEC member Coast Capital Savings, on why they chose to become a Certified B Corporation, the collective power of the B Corp community to build an inclusive and sustainable future, and how balancing profits with purpose can be good for the bottom line.

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When New Leadership Equals A New Community Investment Approach

Corporate Council members only

Speaker: Trevor Krahn, Director, Sponsorship & Community Engagement, IG Wealth Management

Community has always been – and continues to be - a key pillar at IG Wealth Management. With both a new President & CEO and new CMO stepping in during the last two years, we were given a mandate to evolve our community investment program in a way that has greater impact and better aligns with our overall brand and value proposition – which was also recently revamped.

This session will cover the entire process and end result of a complete overhaul of a company’s community investment program. The result – our IG Empower Your Tomorrow platform with a focus on increasing the financial confidence of Canadians in communities across the country. While the new strategy officially launched in November 2018 and is still very new, we already have some early successes and learnings to share.

Learning objectives: After attending this session, the delegate will be better able to understand what is involved with completely revamping a company’s community investment program to have a larger impact and better align with the company’s overall brand and value proposition.

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The Corporate Role in Canada’s Indigenous Reconciliation

Corporate Council members only

Speaker: Alexandra Biron, Assistant Manager, Corporate Responsibility, Deloitte

The session will provide an overview of Deloitte’s journey in the Indigenous space. Starting with our Indigenous Impact report (released on June 21), to the conception of our Reconciliation Action Plan (RAP) – the first of its kind in Corporate Canada. The purpose of Deloitte Canada’s RAP is to strengthen relationships between Canadian Indigenous peoples and non-Indigenous peoples, for the benefit of all at Deloitte and Canada. Our RAP will articulate Deloitte’s detailed commitment to Canada’s Indigenous peoples. It includes practical commitments that will drive Deloitte’s contribution to Reconciliation both internally, in the communities in which we operate and the clients that we serve.

Learning Objectives: After attending this session, delegates will have a better understanding of where our country stands with Reconciliation and how we can move forward as Canadian Citizens in a time of Reconciliation. They will explore tactical ways on how to engage people at all levels in terms of educational pieces and taking action within our communities. See a few examples of commitments below:

  • Highlighting the importance of land acknowledgements
  • Educating our people on the history of the land, offering cultural awareness training 
  • Creating inclusive workplaces through hiring indigenous talent
  • Encouraging participating in cultural events
  • Building meaningful relationships with indigenous communities to create social impact

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Agenda | Speakers | Sessions | Event Details

Who should attend?

The Corporate Community Engagement Summit was created for corporate professionals only. This includes those working in Corporate Social Responsibility or Human Resources, for whom all or part of their responsibilities relate to engaging employees or other stakeholders in community to create social or environmental impact.


Coast Capital Savings’ Help Headquarters
9900 King George Blvd., Surrey, BC


  • 40 minutes from downtown Vancouver by skytrain or approx. 1 hour by car
  • Closest airport (Vancouver International, YVR): approx. 1 hour by car or 1.25 hours by transit

Registered delegates will receive a discount code for rooms at Surrey's Civic Hotel (reduced rate based on hotel availability).

Corporate Community Engagement Council (CCEC) Members

As a part of their benefits, member companies of the Corporate Community Engagement Council receive free entry for up to 3 employees, as well as access to the Council-exclusive day on January 29th. 

What is the Corporate Community Engagement Council (CCEC)? Formerly the Corporate Council on Volunteering, the CCEC works collaboratively to deliver strong leadership in the area of corporate citizenship in Canada, particularly in corporate community engagement. Find out more.

How can my company join the Council? Contact Elizabeth Dove, Director of Corporate Citizenship at 416-574-1936 or edove [at] volunteer [dot] ca.



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